Advocacy Marketing Specialist


Washington, DC
Direct Hire - Full Time
First Shift
bh_3149
Competitive
Marketing
4/24/2019

Credit Union National Association is recruiting for an Advocacy Marketing Specialist via QTI Executive & Professional Search.

Credit Union National Association is seeking an Advocacy Marketing Specialist to enhance the advocacy efforts for the most influential trade association in DC. The Advocacy Marketing Specialist will play an integral part in the development and execution of effective marketing and communication strategies, assist with project development & analyze the effectiveness of each project, and work with cross-functional teams to execute multi-channel campaigns.

Responsibilities:

  • Identify marketing communication needs, objectives, and target audiences in collaboration with advocacy leaders and communications managers.
  • Coordinate and implement communications, marketing, and promotional plans for policymakers, league, credit union and member customers that will support established strategic goals.
  • Coordinate and implement design, production, and distribution of print materials; including planning one’s own workload to achieve and ensure the project is completed on time and within budget.
  • Provide direction on projects, ensure quality and accuracy of marketing activities with outside ad agencies and vendors.
  • Develop, implement and use effectiveness measures and analysis to capture and record results from each marketing initiative.
  • Analyze projects and recommend promotional solutions to product managers for communication projects that are standalone (not part of a larger, strategic campaign.)
  • Develop, implement, and monitor marketing quality control procedures and standards used in the creation and distribution of CUNA's marketing initiatives.
  • Identify targets and create lists for direct mail, social and emails campaigns

Qualifications:

  • Bachelor's Degree in Marketing, Communications, Business, Public Relations or a related field is required.
  • Minimum of 1-3 years’ experience in related role such as corporate B2B marketing department or advertising agency. Experience working in a trade association or financial services is highly preferred.
  • Specific experience or training in project management would be considered advantageous.
  • Ability to handle multiple projects in a fast paced and tight timeline driven department required.
  • Understanding of budget, financial concepts and project management helpful.

Internal job grade: 8





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