Chief Engagement Officer

Madison, WI or Washington D.C., DC
Direct Hire - Full Time
First Shift

Credit Union National Association is recruiting for a Chief Engagement Officer in partnership with QTI Executive & Professional Search.
Credit Union National Association (CUNA) is excited to announce an opening for our Chief Engagement Officer. CUNA is the most influential financial services trade association – and the only national association that advocates on behalf of all America’s credit unions. This is an opportunity for a strategic and dynamic leader to work with CUNA’s teams to build deep, high-impact relationships across the credit union movement – working to fulfill CUNA’s purpose of being the Champion of the credit union movement. The Chief Engagement Officer contributes to this – and to our core values of being Authentic, Accountable, Collaborative, and Passionate – adding to the already forward-thinking teams and leaders at CUNA.
This position can be located in Madison, Wisconsin, or Washington, D.C


  • Leads a team of shared services in the organization that works to fulfill the needs of our members through a variety of go-to-market and engagement initiatives, ensuring that the CUNA brand and persona is successfully positioned across all stakeholder groups and channels.
  • Provides oversight of go-to-market shared services that include membership, sales and business development, marketing, strategic communications, and member services.
  • Serves as a leader on CUNA’s President’s Strategy Team, making contributions that shape CUNA’s long-term strategies and goals.
  • Act as an influential, strategic thought leader who has responsibility for aligning engagement strategies to the CUNA Strategic Plan.
  • Build meaningful relationships throughout the movement that positively impacts member loyalty, gaining a deep understanding of the voice of the customer to ensure programs and initiatives meet the current – and future – needs of credit union members.


  • The successful candidate will have a bachelor’s degree in Business Administration, Strategy, Marketing; master’s degree in a related field is strongly preferred.
  • Prior experience that demonstrates success as a proven leader driving strategy and growth; likely achieved through at least seven (7) years’ experience in an executive level role in the credit union movement.
Chris Luetkens, QTI Group Professional & Executive Search / (608) 230-8080

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