Digital Strategy Manager

Madison, WI
Direct Hire - Full Time
First Shift
Information Technology

Credit Union National Association is recruiting for a Digital Strategy Manager in partnership with QTI Executive & Professional Search.

Credit Union National Association is excited to announce an opening for a Digital Strategy Manager. A successful candidate will be strategic-minded, have obtained a minimum of a bachelor’s degree, experience working with UI/UX Design & web development, management experience and 5+ years of experience leading digital projects.

Willing to considering candidates outside of the Madison, WI or Washington, DC areas.


  • Works with the director to develop an enterprise-wide digital strategy and leads its implementation and management, including website, email marketing, SEO/SEM, analytics, applications, product delivery and videos all while maintaining the brand integrity of CUNA
  • Evaluates the competitive landscape and emerging industry trends
  • Defines and evolves the methodology and tools for digital channels
  • Contributes to the development, implementation and ongoing management of content strategy and governance for all digital channels
  • Oversees projects involving search engine optimization, quality assurance testing and user interface/user experience
  • Leads digital project teams
  • Works with team on knowledge acquisition and professional development


  • Bachelor’s degree required, advanced degree preferred
  • 5+ years of experience leading digital projects and/or digital component of cross-enterprise projects, including experience with:
    • Management of website initiatives and enhancements
    • Management of data initiatives and enhancements
    • Development of content strategy and governance model
    • Metrics development to show ROI
    • Management of external relationships
    • Management of budgets
    • Management of team and individuals
  • Strong, professional team player who can communicate, collaborate, and influence effectively with stakeholders at all levels of the organization, strong executive-level presence and deep subject matter expertise
  • A wide degree of creativity and latitude is expected
  • Experience in effectively choosing, deploying and using digital software/online applications
  • Solid understanding of IT development specifically the integration and translation between front-end design to back-end code and development
  • Depth of experience with user interface/user experience (UI/UX) including but not limited to user acceptance testing models, quality assurance testing platforms, and technology standards and best practices
  • Experience working with vendors and consulting firms (e.g. UI/UX design, web development)
  • Experience building the seamless customer experience with background in customer journeys and buyer personas
  • Strong strategic planning and leadership skills
  • Excellent project delivery/implementation skills and commitment to deadlines, processes, and policies
  • Energetic, flexible, and highly proactive; a proven team leader who has positively and productively impacted strategic initiatives
  • Excellent presentation and oral and written communications skills
  • Comfortable working with colleagues in a variety geographic location

Internal job grade: IT191

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