Marketing and Communications Director

Madison, WI or Washington, DC
Direct Hire - Full Time
First Shift

The National Credit Union Foundation (the Foundation) is a non-profit organization whose vision is to make financial freedom achievable through credit unions. At the Foundation, we believe that all consumers should have the education, tools and resources needed to achieve financial freedom. The Foundation is a catalyst to ignite, inspire and unite resources to improve people’s financial lives through credit unions.
Organizational Background
Established in 1980 through the trade association Credit Union National Association (CUNA), the Foundation works nationally and internationally through its offices in Washington, DC and Madison, WI. The organization has an operating budget of approximately $3.7 million, total liabilities and net assets of $6.9 million and a staff of approximately 11 people. Most the organization’s revenues are from individual and corporate donations within the credit union system.


The Director reports to the Executive Director. The Director will supervise a Communications Manager.
The Director’s responsibilities include:
  • Develop and execute a comprehensive strategic marketing and communications plan for the Foundation that advances the Foundation’s brand platform, reputation, goals and objectives in conjunction with work being done by the Foundation’s contract brand consultant. This includes developing measurable integrated marketing and communication campaigns to include multi-channel opportunities to compel key stakeholders to action.
  • Provide forward-thinking and creative communications and marketing leadership, direction and support for the Foundation’s programmatic work, disaster-relief and fundraising efforts. This includes the oversight of content development, informational materials, Foundation-related reports and briefs, and media and public-facing materials while ensuring the graphic look and feel consistency in both traditional and digital media.
  • Cultivate and maintain strong, productive working relationships with key credit union trade industry press to foster regular coverage of the Foundation’s work and serve as the primary liaison to those contacts. Provide support to the Executive Director as the main spokesperson of the Foundation.
  • Serve as the Foundation’s primary liaison to key partner organizations and their communication and marketing efforts to ensure seamless coordination with industry initiatives and drive value for the Foundation.
  • Provide strategic leadership for the Foundation’s website, social media and digital marketing strategy to successfully promote the Foundation.
  • Supervise and manage a Communications Manager to ensure duties are being carried out in a successful and timely manner. Also encourage job-appropriate personal and professional development.
  • Participate in Foundation project and business leader meetings to understand and articulate key messages.
  • Represent the Foundation at events to include presentations, trade show booth, sponsorships, etc.


The Director should ideally possess the following professional qualifications and personal attributes:
  • Bachelor’s Degree in a related field (e.g.: English, communications, public relations and/or marketing);
  • Seven or more years of increasing responsibility and experience in marketing, public relations, and/or communications in a business to business environment; Credit union system or nonprofit experience a plus.
  • Demonstrated ability to manage the planning, development and execution of organizational communication and marketing initiatives. This includes, but is not limited to, content and messaging strategies, product marketing, multimedia production, and online brand management that drive organizational and stakeholder value.
  • Proven experience with combining data, programmatic detail, stakeholder testimonials, complex ideas and research to strengthen brand promise, generate marketplace visibility and drive bottom line results.
  • Ability to identify, measure and improve communication and marketing initiatives across personal and digital channels.
  • Social media savvy, including prior experience managing and measuring social presence and skills to drive engagement and key stakeholder action.
  • A highly effective communicator with exceptional oral and written communication skills for varied media forums.
  • Mature and proactive, with evidence of having worked as a true business partner to the senior leadership team of a multi-state and network-based entity.
  • An ability to inspire trust, manage teams, and motivate staff to work well together in a diverse workplace.
  • A proven ability to perform effectively under pressure, develop and drive new initiatives, multitask and practice strong organizational skills when faced with multiple, time-sensitive priorities.
  • A collaborative and flexible style, with a strong service mentality; needs to be a team player who is committed to lifelong learning and building strong relationships.
  • An entrepreneurial spirit and an ability to think strategically, creatively, and tactically.
  • Highest level of personal and professional integrity and quality standards.
  • A commitment to the mission of the Foundation.
Internal Grade 192

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