Lead Marketing Specialist


Madison, WI
Direct Hire - Full Time
First Shift
bh_2894
Competitive
Marketing
10/25/2018

Credit Union National Association is recruiting for a Marketing Lead via

QTI Executive & Professional Search.

Credit Union National Association is excited to announce an opening for a Lead Marketing Specialist. The Lead Marketing Specialist will play an integral part in the management and coordination of department marketing resources and activities while also leading full-cycle marketing strategies. This is an exciting opportunity to play a lead role in a flourishing team!

Responsibilities:

  • Lead the development and execution of integrated marketing communications strategies and product/initiative-specific campaigns.
  • Communicate, manage and monitor activities and make improvements based on results, feedback and market data.
  • Strategically manage and leverage the brand in the successful promotion of CUNA's products and services.
  • Contribute to department operations, including the development of annual marketing budget for designated audiences and product lines to meet the promotional, marketing, and communications goals of the organization.
  • Manage and coordinate the department marketing resources to meet its annual goals.
  • Collaborate with the Director of Marketing Communications on special projects and initiatives as assigned.

Qualifications:

  • Bachelor's Degree in Marketing, Communications, Business or Journalism required.
  • 3+ years of experience with marketing plan administration in a marketing department or agency.
    • Developed marketing and communications strategies and implemented successful plans and tools to manage, measure and report progress.
    • Experience with brand management and integration with various organization products
    • Has managed relationships with stakeholders; acting as their point of contact.
    • Manage relationships with external vendors.

Internal job grade: LE





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