Marketing Manager


Madison, WI
Direct Hire - Full Time
First Shift
bh_2945
Competitive
Marketing
11/14/2018

Credit Union National Association is recruiting for a Marketing Manager via QTI Executive & Professional Search.

Credit Union National Association is excited to announce an opening for a Marketing Manager. The Marketing Manager is responsible for developing, implementing and executing strategic marketing plans. This role will guide the go-to-market strategy of credit union solutions and projects to a variety of audiences ranging from CEOs and senior CU leaders. This is an exciting opportunity to join a booming team!

Responsibilities:

  • Lead the development and implementation of integrated marketing strategies and product/initiative-specific campaigns
  • Expected to communicate, manage and monitor activities and to make improvements based on results, feedback and market data
  • Responsible for enhancing the awareness and positive image of CUNA and solutions
  • Strategically manage and leverage the brand in the successful promotion of CUNA's products and services
  • As part of the marketing leadership team, effectively mentor marketing team members
  • Expected to contribute to and improve the high quality of CUNA’s marketing efforts
  • Contribute to department operations, including the development of annual marketing budget for product lines to meet the promotional, marketing and revenue goals
  • Manage and coordinate the department marketing resources to meet goals
  • Collaborate with the marketing and design team, product and project teams as well as leagues and credit unions regarding special projects and initiatives as assigned

Qualifications:

  • Bachelor's degree in marketing required.
  • Minimum of 3-5 years of experience with marketing strategy and execution. Experience developing marketing strategy, and implementing successful plans and tools to manage, measure and report progress.
  • Must have outstanding communications skills and must excel at project management, team-building and collaboration.
  • Experience with financial products and services is preferred.

Internal job grade: 191





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