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Marketing Manager

  • Madison, WI
  • Direct Hire - Full Time
  • AE22952229
  • Competitive
  • Mkt/Graphics
  • 5/13/2022

Credit Union National Association is recruiting for a Marketing Manager via The QTI Group.

Credit Union National Association (CUNA) is the most influential financial services trade association and the only national association that advocates on behalf of all of America's credit unions. We’ve been named a Top Workplace for two years in a row by the Wisconsin State Journal (WSJ).


Credit Union National Association is excited to announce an opening for a new Marketing Manager. The Marketing Manager is responsible for developing, implementing, and executing strategic marketing plans for compliance products as well as oversight of the marketing strategy and execution for compliance, lending, and finance events and products. The ideal candidate will have experience in people leadership, product marketing, and strong writing & communication abilities.

This position will be considered a hybrid with a blend of remote and in-office at CUNA’s corporate headquarters in Madison, Wisconsin.


  • Lead the development and implementation of integrated marketing strategies and product/initiative-specific campaigns
  • Expected to communicate, manage, and monitor activities and to make improvements based on results, feedback, and market data
  • Responsible for enhancing the awareness and positive image of CUNA and solutions
  • Strategically manage and leverage the brand in the successful promotion of CUNA's products and services
  • As part of the marketing leadership team, effectively mentor marketing team members
  • Expected to contribute to and improve the high quality of CUNA’s marketing efforts
  • Contribute to department operations, including the development of annual marketing budget for product lines to meet the promotional, marketing, and revenue goals
  • Manage and coordinate the department marketing resources to meet goals
  • Collaborate with external partners, marketing and design team, product and project teams as well as leagues and credit unions regarding special projects and initiatives as assigned


  • Minimum of a bachelor’s degree in marketing or relevant experience in lieu of education.
  • Minimum of 5 years of experience with marketing strategy and execution. Experience developing a marketing strategy, and implementing successful plans and tools to manage, measure and report progress.
  • Must have outstanding writing and communications skills and must excel at project management, team building, and collaboration.
  • Experience with compliance, risk management, and financial products and services is strongly preferred.

CUNA is an equal opportunity employer. We seek to recruit, develop, and retain the most talented people from a diverse candidate pool. At CUNA, we believe our differences are our strength, and we are committed to creating an inclusive environment for all employees.

Passionate / Collaborative / Inclusive / Authentic / Accountable (our Values)

Internal job grade: 11m