Marketing Specialist

Madison, WI
Direct Hire - Full Time
First Shift

Credit Union National Association is recruiting for a Marketing Specialist via QTI Executive & Professional Search.

Credit Union National Association is excited to announce an opening for a Marketing Specialist. The Marketing Specialist will play an integral part in the development and execution of effective marketing strategies, assist with project development & analyze the effectiveness of each project, and generate lists for target markets. The ideal candidate will have strong writing & communication abilities, as well as an understanding of compliance, risk management and technology platform focused marketing. This is an exciting opportunity to join a booming team!


  • Coordinate and implement communications, marketing, and advertising plans for internal, league, credit union and member customers that will support established strategic goals.
  • Participate in identifying needs, objectives, and target audiences with product managers and communications managers.
  • Coordinate and implement design, production, and distribution of print materials for all marketing projects; including planning one’s own workload to achieve and ensure the project is completed on time and within budget.
  • Provide direction on projects, ensure quality and accuracy of marketing activities with outside ad agency.
  • Develop, implement and use effectiveness measures and analysis to capture and record results from each marketing initiative.
  • Analyze projects and recommend promotional solutions to product managers for communication projects that are standalone (not part of a larger, strategic campaign.)
  • Develop, implement, and monitor marketing quality control procedures and standards used in the creation and distribution of CUNA's marketing initiatives.
  • Create lists for target markets for direct mail campaigns and emails.
  • Identify segments based on criteria provided using different sources such as Wynstar, Brio, NCUA data, Access software, and deduping software.
  • Create and maintain informational reports on credit unions and staff within CUs to advise co-workers with making more sophisticated target market choices.


  • Bachelor's Degree in Marketing, Communications, Business, or Public Relations required.
  • Minimum of 1-3 years’ experience in related role. Prior experience in a marketing department or advertising agency as an assistant account executive, or account coordinator a plus.
  • Strong writing and communication abilities highly preferred.
  • Ability to establish and manage timelines, along with overall project management experience, would be considered advantageous.
  • Ability to handle multiple projects in a fast paced and tight timeline driven department required.
  • Understanding of budget, financial concepts and project management helpful.

Internal job grade: KN

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