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Marketing Specialist

  • Madison, WI
  • Direct Hire - Full Time
  • JR3848111013
  • Competitive
  • Mkt/Graphics
  • 10/14/2020
Credit Union National Association is recruiting for a Marketing Specialist via QTI Executive & Professional Search.

Summary:

Credit Union National Association is excited to announce an opening for a Marketing Specialist. The Marketing Specialist will play an integral part in the development and execution of effective marketing strategies, assist with project development & analyze the effectiveness of each project, and generate lists for target markets.

Responsibilities:
  • Coordinate and implement communications, marketing, and advertising plans for internal, league, credit union and member customers that will support established strategic goals.
  • Participate in identifying needs, objectives, and target audiences with product managers and communications managers.
  • Coordinate and implement design, production, and distribution of materials for all marketing projects; including planning one’s own workload to achieve and ensure the project is completed on time and within budget.
  • Provide direction on projects, ensure quality and accuracy of marketing activities internal project teams and stakeholders.
  • Develop, implement and use effectiveness measures and analysis to capture and record results from each marketing initiative.
  • Analyze projects and recommend promotional solutions to product managers for communication projects that are standalone (not part of a larger, strategic campaign.)
  • Develop, implement, and monitor marketing quality control procedures and standards used in the creation and distribution of CUNA's marketing initiatives.
  • Generate lists for target markets based on criteria provided using a variety of sources.
  • Guide messaging and copy development for adherence to marketing strategies.
Qualifications:
  • Bachelor's Degree in Marketing, Communications, Business, or Public Relations required.
  • Minimum of 1-3 years’ experience in related role. Prior experience in a marketing department or advertising agency as an assistant account executive, or account coordinator a plus.
  • Ability to establish and manage timelines, along with overall project management experience, would be considered advantageous.
  • Ability to handle multiple projects in a fast-paced and tight timeline driven department required.
  • Understanding of budget, financial concepts and project management helpful.
Passionate / Collaborative / Inclusive / Authentic / Accountable (our Values)

Internal job grade: KN