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Director of Business Development & Marketing

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  • Stoughton, WI
  • Direct Hire - Full Time
  • KM809646226
  • Competitive
  • Mkt/Graphics
  • 2/26/2024
Summary
The QTI Group is delighted to partner with Dairyland Electrical Industries to hire its next Director of Business Development and Marketing. As a member of the Dairyland Leadership Team and reporting to the Executive Vice President of Operations, you will lead all functions of sales and marketing, ensuring we are intentionally reaching new customers and markets, engaging with partners and customers, sharing our technical expertise and nurturing relationships, and therefore sales.

Location: Dairyland’s Stoughton, Wisconsin, headquarters

Primary Responsibilities
  • As a member of the Dairyland Leadership team, you will:
    1. Be characterized by philosophy and behaviors consistent with Dairyland Core Values and Expectations of Leaders.
    2. Positively represent Dairyland as an advocate of our mission, vision, values, strategy, culture, other Leaders and their teams, and decisions made by the Leadership team and Executive Leadership.
    3. Contribute to corporate strategic plan and develop objectives to execute strategies.
  • Active, consistent, and persistent leadership and management of Dairyland Business Development and Marketing teams; Provide vision, strategy, accountability, responsibility, direction, goals, prioritization, inspiration, development, and recognition for teams.
  • Ensure alignment of teams with a singular vision while maintaining unique identities, needs, and plans of each team.
  • Research, develop, execute, measure, and maintain teams’ strategies and lead the corporate discussion on markets (domestic, international, product). Use VOC and research to make recommendations on new and existing products, applications, and markets.
  • Understand teams’ competencies, demand, and capacity. Ensure current and future resource needs are met through regular assessment, planning, delegation, recruiting, hiring/firing, and training.
  • Deliver exceptional execution of day-to-day operations, meeting or exceeding performance and quality goals and deadlines.
  • Continuous improvement of, and monitoring compliance with, company and teams’ systems, policies, procedures, processes, ensuring effectiveness of key marketing messages and closing of sales opportunities.
  • Oversee and participate in the key functions of Dairyland Business Development, as applicable:
    • Account Management
    • Customer and Partner Nurturing
    • Application/Technical Support
    • Presentations for customers and industry conferences.
    • Create and maintain technical documentation for internal and external use, including training, application documentation, case studies and application notes.
    • Proactively and invitationally reach our industry with Live Engaged
  • Oversee and participate in the key functions of Dairyland Marketing, as applicable:
    1. Corporate brand management, communication, and modifications.
    2. Marketing/advertising campaigns.
    3. Trade show participation (up to 15% travel).
    4. Industry/market trends, competition, competitive products, and possible partners.
    5. Content generation and production across all media platforms. Examples include branding, artwork, web graphics, advertisements, product documentation, technical literature, installation instructions, etc.
    6. Present Live Engaged to reach and expand external audiences.
    7. Corporate website.
Qualifications
  • Bachelor’s degree in business, marketing, or related field and combined minimum seven years’ experience in marketing and business development (sales).
  • Minimum 5 years’ experience leading, managing, and developing a marketing and business development team; proven strong leadership skills, and experience.
  • Strong knowledge of current marketing and sales techniques and models and passion for both.
  • Demonstrated strategic planning experience and capability.
  • High emotional intelligence and strong interpersonal skills.
  • Strong proven project management experience with execution and delivery as per plan.
  • Strong proven technical aptitude, including technical writing and presentation skills.
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